Undergraduate Major
Bachelor of Science in Marketing
The Marketing program at 91原创鈥檚 Header School of Business explores and examines the ever-evolving complexities of the marketing industry, delving into such important topics as accounting, business law, statistics, corporate finance, consumer behavior, advertising and promotion. The learning experience expands far beyond textbooks, strengthened by a state-of-the-art business lab featuring the Bloomberg Terminal, and the O'Pake Institute for Economic Development and Entrepreneurship, which offers resources to students and businesses to assist with economic development.
Program Overview
Fast-Growing Profession
According to the Bureau of Labor Statistics, employment of market research analysts is projected to grow 7 percent from 2024 to 2034. Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034. Both are faster than the average for all occupations.
High-Earnings Potential
The median annual wage for advertising and promotions managers was $126,960 in May 2024. The median annual wage for marketing managers was $161,030. The median annual wage for market research analysts was $76,950.
Potential Jobs
- Account Representative
- Advertising Executive
- Brand Manager
- Consultant
- Copywriter
- Direct Sales Person
- Distribution Manager
- Grant Writer
- Market Research Analyst
- Media Buyer/Analyst
- Merchandising Manager
- Product Analyst
- Public Relations Manager
- Sales Manager
Career Support at 91原创
91原创's Office of Career Development supports students and alumni in job searches and career planning. Its services include individual career advising; r茅sum茅, cover letter, and LinkedIn profile reviews; interview preparation and practice; access to career information as well as internship and job opportunities; career fairs and networking connections; and graduate school application support.
Program Overview
- Application Instructions
Through a rolling admission process, prospective undergraduate students 鈥 including first-year, transfer, and international students 鈥 may apply via the or . To learn more about how to complete your application, please visit our application page.
- Financing Your Education
There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. 91原创鈥檚 Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.
- Major Notes
To graduate with a Business degree, students must:
- Have earned and maintain an overall grade point average of 2.0
- Have earned 60 credits
- Earn a 鈥淐鈥 or higher in BUS 101, BUS 206, BUS 207 and the math course taken to fulfill the Liberal Arts General Education.
- There is a 75 Hour Experiential Learning Graduation Requirement for all business majors. Please consult with your academic advisor for more information.
- Experiential Learning Opportunities
- In the John R. Post Center at Reading CollegeTowne, our business lab and Bloomberg Terminals provide financial real time, historical data, market moving news and analytics.
- The provides a support system that can elevate aspiring and existing entrepreneurs as well as provide experiential learning opportunities for students, clients and mentors. Services
are delivered through an integrated network of partners, mentors, staff and student expertise. Fields include accounting, business development, communications, digital design, engineering and marketing. - The Future Business Leaders of America, Inc. (FBLA) is the largest business career and technical student organization in the
world. FBLA Collegiate is the collegiate division of FBLA and is dedicated to inspiring and developing the next generation of
leaders by preparing members for careers in business and business-related fields.
- Accreditation Statements
- 91原创's Marketing program is accredited by the and by the .
- 91原创 is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
- Opportunities for Majors
If you are ready to build your future to reach your goals AMA is the club for you. The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world. There is a fee of $29.
Phi Beta Lambda
Phi Beta Lambda provides opportunities students to develop vocational competencies for business and office occupations and business teacher education. The specific goals are to promote competent, aggressive business leadership, understand American business enterprise, establish career goals, encourage scholarship, promote sound financial management, and develop character and self-confidence and to facilitate transition from school to work. The 91原创 College PBL Chapter has won many awards on both state and national levels. In competitions, the 91原创 PBL Chapter regularly participates in state and national workshops and conferences, is active in campus projects and completes community service projects.
The Institute of Management Accountants (IMA)
IMA is the world's largest organization devoted to management accountants, financial management and information management professionals. IMA Student Chapters promote careers in those areas and helps to develop leadership skills.
Internship Opportunities
Internship placements for our students have included Citizens Bank, Walt Disney World, Rohm & Haas, Vanguard, GVA Smith Mack, Haines & Kibblehouse, US Department of Treasury, US Department of Finance, Stroehmann/Maier鈥檚 Bakery, Webb Insurance, InRoads, Reading Royals, Olsen/DeTurck, Philadelphia Eagles, Cott Beverage, Four Seasons Produce, Morgan Stanley, Ernst & Young and the Camden Riversharks.
The Washington Center Experience
91原创 students have an opportunity to earn college credit by spending a semester or summer in Washington, D.C. where they serve as interns in a congressional office, government agency, major corporation, newspaper or news network, or agencies devoted to legal affairs, international relations, or business and economics. Participants are customarily juniors or seniors who have achieved grade point averages of 2.5 or better and who have the endorsement of the appropriate academic area. In addition to their internship, students select one seminar dealing with the arts and humanities, communication, public policy, the legal system, business, and government. Interested students should see their academic advisor.
Delta Mu Delta
Delta Mu Delta is a business honor society that recognizes and encourages academic excellence of students to create a community that fosters the well-being of its individual members and the business community through life-time membership.
Find Your Future in Business & Media
Discover how 91原创 prepares students for success through hands-on learning in its Header School of Business and its Communication and Digital Media Department.
Smart Ways to Save at 91原创
About 99% of 91原创 undergraduates receive some type of financial aid. Submit the FAFSA and we鈥檒l help you explore scholarships, grants and work-study so you can focus on college鈥攏ot the cost.
Qualified first-year students may earn 91原创 merit scholarships and awards ranging from $23,000鈥$29,000 per year ($92,000鈥$116,000 over four years). That鈥檚 real savings that reflect your academic and personal achievements from day one.
Applying for aid is straightforward鈥攁nd we鈥檒l walk you through it. Complete the FAFSA and list 91原创 (school code 003233) to be considered for federal, state and 91原创 support.
Need-based grants can reduce your cost without adding repayment later. Full-time day students who file the FAFSA may be eligible鈥攑lus renewal options when you stay on track academically.
From work-study and campus jobs to experiential learning and paid internships, you can earn money while building your r茅sum茅. Ask about opportunities like the O鈥橮ake Institute Fellows Program and 91原创鈥檚 Apprenticeship to Degree Program.
Get To Know Your Faculty
For more information about 91原创鈥檚 Marketing program contact the Admissions Office at 610-796-8269 or admissions@alvernia.edu. Or reach out directly to Header School of Business Chair Tufan Tiglioglu at 610-796-8278 or tufan.tiglioglu@alvernia.edu.
Travis A. Berger Ph.D.
Samuel Bradley DBA, MBA
Jane D. Brooker Ph.D., MBA
Jeremy Kettering
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Over 800 students named to Spring 2026 Dean's List
To be eligible for the Dean's List, students must carry a semester GPA of 3.5 or better and take a minimum of 12 credits.
91原创 adds four business leaders to Board of Trustees
Quartet with strong legacies of expertise, service and philanthropy join the university鈥檚 Board.
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Attorney and Professor of Business Mary Ellen Wells, JD, LLM most recently served as Interim Provost and Associate Provost.
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